Based on this week’s reading and videos, I will dive into the SWOTT of the American College Academic (TAC) Faculty area.
- Strengths, branded faculty’s practitioners and researchers capabilities.
- Weaknesses, faculty heavily relies on TAC’s resources to achieve personal branding, which may not benefit TAC.
- Opportunities, incentivize faculty to conduct research that aligns with TAC’s strategic focus
- Threats, overloading faculty in production activities, and less in development (such as research or new products)
- Trends, non-tenure teaching faculty is the trend, but very few are motivated to raise up to the expert status with heavy production activities (such as teaching, grading, etc.)
In a typical corporate environment, separating production and development is a best practice to help employees stay focused in executing.
Additionally, Daralee on-boarded 42 highly qualified adjuncts in 2024 to position TAC well to deploy adjuncts for production (teaching, grading). As a result, TAC has about 100+ adjuncts in the pool today. The succession of the adjuncts and the full-time faculty could leverage these newly onboarded adjuncts to help free up time and resources for development project(s).
I'll bet Jim would be interested in your analysis as well!
Chia-Li, You’ve highlighted a key challenge in academia—balancing teaching demands with research and development. The onboarding of 42 adjuncts is a great opportunity to free up full-time faculty for more strategic initiatives, but the challenge will be ensuring faculty are motivated and supported in shifting their focus. Incentivizing research that aligns with TAC’s goals makes sense, but it raises the question—how can TAC structure these incentives to truly drive engagement? Faculty branding is another interesting point—if TAC invests in their personal brand, how can the institution also benefit? Finding the right balance between production and development will be critical to keeping faculty engaged while maintaining TAC’s academic excellence.
Chia, this a very good SWOTT analysis breakdown.
