1. Making Sure the Mission Reflects Our Core Values and Vision
The new mission statement needs to genuinely reflect why we do business, who we are as a company and how we accomplish our goals. To do this, we’ll revisit our core values by engaging employees and leaders in workshops to ensure these values align with our transformation goals. We’ll also tie the mission directly to our updated strategic direction, focusing on things like innovation, adaptability, and customer focus. Above all, we’ll keep the statement simple, action-oriented, and inspiring so it resonates with everyone.
2. Involving Stakeholders in the Process
A mission statement can’t just come from the top—it needs to reflect the voices of everyone who makes the company what it is. We’ll gather input through focus groups with employees, leaders, customers, and partners to understand what’s most important to them. Surveys and town halls will give even more people a chance to contribute. From there, we’ll create a draft, share it for feedback, and refine it until it feels right for everyone.
3. Communicating and Bringing the Mission to Life
Once we finalize the new mission, we’ll launch it with energy and clarity, making sure everyone understands how it connects to our transformation. This could include a company-wide event where leaders explain the “why” behind the mission and how it will guide us forward. Beyond the launch, we’ll embed the mission into our daily work—everything from onboarding and training to performance reviews. We’ll also identify champions throughout the organization to reinforce the message and ensure it sticks. Over time, we’ll assess how well it’s working and tweak it if needed.
By involving everyone in this process, we’ll create a mission that not only represents our future but also inspires and unites us as we move forward.
Keith, a great response threading each of the key elements of a mission statement into your response. It's so important to always go back to the why and measure everyone's awareness and commitments. Whys change, just like other seasons in life. Your second point made sure everyone's input is gathered, and the point about putting together a draft for them to review is excellent. You how also had specific actionable items, and the inclusion of energy and clarity is great. Atmosphere doesn't come out of nothing; leaders must create it. It's a huge part of driving the mission statement forward. Treating it as a living breathing entity is also crucial, as you pointed out. A tremendous summation of this week's material!
