- Take Stock of Our Mission: I'll kick things off by examining our current mission statement. This is about seeing if it still aligns with what we want to achieve today and where we want to head in the future. It's critical we know what parts resonate and what needs updating.
- Define What We Stand For: Next, I'll zero in on what really drives our company—our core values and our vision for the future. These are like the North Star that should guide our mission statement and transformation goals.
- Get Everyone On Board: I plan to get the important folks involved—our team members, some board folks, and maybe even a few loyal customers. Their perspectives are crucial to ensure our mission resonates across the board.
- Zero In On Our Impact: I want to make sure our mission highlights the real difference we aim to make. It's about the big goals we're setting on our transformation path and how we intend to get there.
- Craft an Inspiring Message: The mission statement needs to be concise and pack a punch. It should capture our essence in a way that everyone in the company can remember and find motivation in.
- Refine with Feedback: I'll share the draft mission with the wider team to get their thoughts. Their feedback will be invaluable in honing it so it hits the right tone and message.
- Embed It In Everything We Do: Once it feels right, the mission statement will be shared across the company. It should resonate in every decision we make and be a constant companion in our strategic planning, infusing itself into the very fabric of our workplace culture.
This personalized approach reflects our commitment to aligning everyone towards a transformative and future-focused company mission.
John, that was a great kick-off to honoring what's working! There's no need to throw it all away. People have worked hard to get where they are, and that needs to be respected, even if things will change. You also did a great job threading in the organization's guiding values. Zero in on impact is among the best descriptions I have heard about market differentiation. Jim Collins's Good to Great hedgehog principle digs into this: what will people pay you for that no one else can do? Your closing with the repeated messaging and refining shows that you understand this is a living, breathing document. Tremendous job!
Tracey
