Strengths

• CBPL’s highly qualified leadership practitioner-faculty
• Faculty has near-perfect teaching scores history. 
• The faculty has outstanding industry experience that could be replicated in any work environment. 
• There are a lot of leadership training courses or degree programs, but almost none in financial services in the U.S. (see PDF file for the FINRA analysis)
• Accelerated programs compared to traditional higher education institutions. 
• Mimic traditional higher education institutions in 1) learning mgmt system, 2) narrative course content, 3) summary of the content

Opportunities

• AI
• The current administration created a vacuum of true leadership skills. 
• Yes, get in front of the regional and national financial services firms to promote the program.

Weaknesses

• It needs to deliver the training as a non-college course. 
• It is offered virtually but in five days, like the eMBA course. (with all 3 courses)
• Having CPBL GPT platform for alum or designates as a form of subscription.
• The learning platform might need to have the following:
  • Grading with feedback
  • Discussion board/talkboard - needs to be with the course itself.
• Keep the assignment to the minimum
• Do all the exercises (discussions) in the classroom.
• Zoom recording is available within the platform. 
• The content alignment of the 3 courses to avoid duplication.
• Not too heavily rely on AI to provide the content. It gets diluted on each AI run. 

Threats

• AI
• Cut in training dollars as the expected recession in the new administration shake-up.
• Financial market risk of recession.

Trends

• AI tutoring and coaching
• Tend to take certificates from well-known higher education institutions.
• Online is convenient for learners and cheaper without travel costs.